By Shawn Lim

New Zealand alcohol company Lion has seen an increase in visits to its alcohol education platform, Alcohol&Me after an interactive makeover.

Launched in 2013, Alcohol&Me aims to educate Kiwis on how alcohol affects the body and mind, empowering them to make smarter drinking choices. However, the platform was unable to keep visitors engaged for long periods as it was not built for mobile, which most were accessing the platform from.

Lion tapped creative agency YoungShand to create a mobile-friendly and immersive experience that is engaging to users.

The new features include interactive standard drink pour, designed to give users a more real-world experience Read full story ›

Source: The Drum