By Minda Smiley
Lipton uses the 1966 song “Tiny Bubbles,” performed by American Authors, in its latest spot to promote its new sparkling iced tea.
The ad features everyday scenarios that “show how blending the worlds of tea and tiny bubbles can provide a refreshingly uplifting experience.”
Besides the video, the campaign also includes consumer activations and digital content.
The spot, produced by DDB New York, will premiere across numerous prime time and specialty networks on Monday 2 March.
Source: The Drum
Industry News