By Timothy Armoo

There’s been recent outcry over a collaboration between Johnson&Johnson and Instagram influencer Scarlett Dixon. A Listerine placement ad which seemed, in short, excessive.

The instagram post showed Scarlett sitting on a bed surrounded by heart shaped balloons and draped in a blanket. An abundance of strawberries and ‘pancakes’ (in actual fact they were tortilla wraps) were placed beside her – the Listerine in question was on the bedside table. The whole post was seen as a perfect example of how artificial the world of influencer marketing has become.

My opinion on the matter is relatively Read full story ›

Source: The Drum