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Little Caesars cooks up “stuffed people” to attract Gen Zers on TikTok

on Jul 23, 2021 | 0 comments

By Kendra Clark

The pizza chain whose signature “Pizza, pizza” tagline is permanently embedded in the brains of Americans everywhere has today unveiled a new, slightly bizarre ad campaign featuring “stuffed people.” These life-sized dolls, made to resemble top TikTok creators, are featured in films promoting the restaurant’s new Pepperoni and Cheese Stuffed Crust pizza.

Who wants to sit on a Zoom call or do chores now that the sun is out and lockdown is lifting? No one. That’s why Little Caesars has created its new “stuffed people.” The life-sized dolls, stuffed with nine feet of felt pepperoni and cheese, have been filmed Read full story ›

Source: The Drum