The company says it will match UMG artists from labels such as Capitol Music Group, Def Jam Recordings and Island Records with its roster of 19 brands, including The Ritz-Carlton and Renaissance Hotels, based on the venue’s personality and “who will resonate best with each audience”.
Alongside live performances, it will also work with artists to co-create a branded video series on its newly relaunched YouTube channel that will feature the musicians staying at the company’s hotels and showcase local areas.
The move is part of the company’s commitment to targeting the millennial audience, according to Jennifer Utz, VP of buzz marketing Read full story ›
Source: Marketing Week
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