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Liverpool FC’s misplaced pass shows how football business needs to tread carefully

on Jan 12, 2018 | 0 comments

By James Kirkham

This week saw renewed calls from campaigners for Liverpool FC to end its controversial sponsorship deal with Chinese company Tibet Water, sparking an online petition and angering hundreds of thousands.

Tibet Water is corporately toxic, campaigners claim, because it benefits from China’s military occupation in Tibet – often cited as brutal and oppressive – to bottle and sell Tibetan resources.

Of course, the alignment to China is not surprising; clubs like Liverpool have been courting the Asian market as Chinese football explodes. Now with shows in the UK on Sky Sports Football, and with a series of high profile player Read full story ›

Source: The Drum