Liverpool John Moores University (LJMU) has continued its partnership by with creative digital agency Mando with the introduction of a new money-saving cross-platform app for its students.
During a six week trial, on-campus cafes fitted with iBeacons – low-energy Bluetooth devices – pushed messages of offers and savings out to the phones of passers-by, with a reach of up to 50 metres. The app provides students with offer codes to be presented at the university’s café check-outs and also allows LJMU to track and analyse the data, giving insight into when offers have been redeemed, as well as where and when Read full story ›
Source: The Drum
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