By Wiktoria Wójcik

When it comes to capturing the attention of younger audiences in particular, advertising on livestreaming platforms offers an impressive edge, says Wiktoria Wójcik. Just be sure to ace the implementation.

For years, gaming has been treated as a niche marketing channel, often relegated to the promotion of energy drinks and computer hardware. Today, that paradigm is shifting dramatically as livestreaming platforms transform into sophisticated marketing environments where brands can achieve significant lift in awareness, perception, and recall.

The numbers don’t lie: gaming livestreaming has matured into a mainstream marketing channel that delivers measurable brand impact well beyond traditional click-through metrics. For Read full story ›

Source: The Drum