In a Populus pre and post-poll of awareness of UK ad agencies among over 2,000 members of the public, London Advertising demonstrated the power of its ad TV and outdoor campaign to promote its own brand with an outstanding set of results.

London Advertising launched a major national campaign between July 6-31st with ten TV ads, starring Helen Mirren and Liam Neeson, on 9,000 spots on Sky TV and super-premium digital posters across the UK.

Lord Cooper, founding partner of Populus, said: “Amongst the public, brand awareness of London Advertising rose by an impressive 50% in just a month.

“London Advertising Read full story ›

Source: The Drum