Fresh from launching its first nationwide TV ad, Camden Town’s marketing director André Amaral explains how the brewery’s plan to satiate the thirst of a fresh group of drinkers beyond the M25, in the midst of the pandemic, is coming along.
Walk into most pubs in London and you will find Camden Town’s flagship lager, Hells, on tap.
Founded a decade ago by Australian Jasper Cuppaidge, the brand has grown from strength-to-strength, with a particular focus on building a fan base in its native capital. After selling more than 127m pints, though, the North London-based brewery is now taking the lessons it Read full story ›
Source: The Drum
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