The Drum spoke to London’s first chief digital officer, Theo Blackwell ahead of his Future of Marketing panel, on 22 November, about why London needs a chief digital officer, his ambitions for the city and what initiatives he’ll invest in to make London ‘smarter’.
Blackwell was appointed last year by the Mayor of London, Sadiq Khan, who realised the capital’s need for smarter living.
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Source: The Drum
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