By Gillian West

Japanese sports lifestyle brand Onitsuka Tiger has named Love as its global lead agency following a three-way pitch that included agencies from Copenhagen and Madrid.

Lisa Hogg, head of brand manager for Onitsuka Tiger, said the brand was looking for a “partner that could work with us to take the Onitsuka Tiger brand to the next level” and that Love’s platform idea “will provide endless engagement opportunities across all channels to tell our story”.

Trevor Cairns, Love CEO, who spent 13 years at Nike and spent time as global CMO for Umbro when it was a Nike Inc. subsidiary brand, commented: “The Read full story ›

Source: The Drum