By Natan Edelsburg

Found Remote is continuing our partnership with 4C to look at brands’ Social Lift after their commercials air. Lowe’s and Applebee’s were in the lead in March. Here are the full insights for the above charts.

• Broadcast TV spots during the NCAA tournament drove 194% TV Social Lift Impact for Applebee’s, helping Applebee’s earn an average social engagement lift of 144% during March and claim the top spot in the broadcast rankings. Applebee’s came in 8th in the cable rankings, also largely Read full story ›

  Source: The Drum