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Luxury brands and contemporary art is merging in China

on Feb 11, 2020 | 0 comments

By Sophie Cheng

In 2016, the Fondation Louis Vuitton put on the group show ‘Bentu: Chinese artists in a time of turbulence and transformation’ in the LVMH Group’s private museum in Paris, bringing together 12 contemporary Chinese artists to explore the reality of life in today’s China. ‘Bentu’, meaning ‘native soil’ in Mandarin, was a landmark show, not only due to its significance as a major exposition of Chinese contemporary art in Europe (the first for a decade in France) but also as a statement of intent from LVMH and its Group Chairman Bernard Arnault, demonstrating a key Read full story ›

Source: The Drum