By Thomas Hobbs

The ad, which is part animation and part food photography, features a cartoon couple sharing banter over one of the range’s Fish Pies (£7). The fictional characters already grace the packaging of the full Charlie Bigham’s range.

Although the ad will initially debut within the south east region through ITV’s Meridian regional coverage, there are plans to roll out the ad nationally later this year.

Paul Weiland, executive creative director of Contagious London, the agency which developed the 30 second ad, says he is confident ‘this will be the start of a great nationwide campaign.’

Charlie Bigham’s ready meals currently retail in Waitrose, Read full story ›

Source: Marketing Week