Iris is bringing Lyle’s Golden Syrup back to TV after a quarter of a century with an integrated campaign to push its new tagline ‘Sticky but Worth It’.
The £1.8m drive will see a woman covered in sticky mess during several cooking scenarios such as classic bakes, including Gingerbread Men, Syrup Sponge and Flapjacks.
Acknowledging how sticky the syrup can be, each 20 second TV slot will be supported by VOD, digital, and social media content.
It harkens back to the brand’s last TV ads back in 1991, as the brand wants to reposition itself for a modern audience, having also sealed a Read full story ›
Source: The Drum
Industry News