By Barry Dudley

As the month of May draws to an end, one thing leapt out at me as I looked back at some of the deals of the past four weeks or so – and that was that of the dozen or so deals done during the month, hardly any were ‘conventional deals’.

When I say ‘conventional’, I mean an ad agency buying out, or acquiring, a majority stake in another agency, or two agencies merging. But this kind of deal has been in decline – if that’s the right word – for a while now.

These days, it’s all about acquiring capabilities – Read full story ›

Source: The Drum