Macy’s is prepping an AI shopping assistant on the back of a new partnership with IBM.
The new system, called Macy’s On Call, is a mobile tool that will help shoppers find their way round 10 US stores piloting the system.
Customers will be able to ask select questions such as where certain brands and departments are located with it using Watson’s Natural Language Classifier API and Satisfi, an intelligent engagement platform, to understand and respond to input.
“Bringing Watson into a retail store setting presents an opportunity to engage with the consumer on a variety of levels. This particular Read full story ›
Source: The Drum
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