By Jennifer Faull

Made.com has opened its biggest showroom to date as it continues its drive to take the online store to British high-streets.

The near 800m2 space in Soho – which had previously been a bookshop – has joined the Shoreditch, Notting Hill and Leeds showrooms.

The space mirrors the Made.com website. Full scale ‘virtual’ products are projected onto the curved walls which look like the pages of a book, a homage to the history of the store.

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Source: The Drum