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Maggie Smith, an influencer at 88, cements a new creative standard normalizing age

on Nov 24, 2023 | 0 comments

By Raquel Chicourel

A stunning ad campaign from Loewe caught Raquel Chicourel’s eye and got her thinking about a generation of untapped influencers. Long live Dame Maggie Smith.

Forget Amazon’s turkey gate and Snoop Dogg’s stunt for a fire-pit brand.

This is ‘the other bag ad’ winning Christmas this year.

The ad we should all be talking about. Alongside JD Sports’ ‘bag of life,’ this is the ‘other bag ad’ winning Christmas this year.

Loewe SS24 collection featuring Dame Maggie Smith in full glory is a showstopper on Hanbury Street.

It’s unapologetically real. No cosmetic Read full story ›

Source: The Drum