A majority of UK marketers feel they are under additional pressure to gauge external factors that could harm their business in the aftermath of the Brexit vote in 2016, a study from media intelligence agency Meltwater has found.
Researchers touched down with 252 senior-level marketers in the UK and found that nearly three quarters (72%) now had to keep their hand on the pulse of external factors.
They felt that the extra pressure came from general uncertainty across the business (56%), budget constraints (52%) and the prospect of planning campaigns in other markets (36%).
Furthermore, half of those polled said they Read full story ›
Source: The Drum
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