Why would a consumer engage with a bank, insurer or energy brand in social media? It’s an interesting question and one we’ve been asked on a few occasions.
Rather than thumbing through updates from your family and friends, considered connections and the odd well loved brand, what can these brands do to stop you in your tracks and grab some of your highly valuable attention? After all they’re low interest, utility brands offering fundamentally the same as one another. Most consumer decisions about them are made on price and the deal that you can get, and that’s why the aggregators exist Read full story ›
Source: The Drum
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