By Meredith Treinen

Entertainment marketers have a great brief. Meredith Treinen at NVE Experience Agency explains how to bring the magic of what you’re promoting to life.

There’s something magical about entertainment marketing. We don’t just sell products; we extend stories. It’s a special responsibility that demands we honor both the creator and fans. The most successful campaigns don’t just promote; they capture the thrill, the suspense, the romance, and the adventure of the content itself. They entertain.

But how do you make entertainment marketing as entertaining as the TV shows, movies, and music you’re promoting? Consider brand experiences and experience-driven content your most Read full story ›

Source: The Drum