By Joe Wade

Don’t Panic founder Joe Wade (@Mrjoewade) wonders if adland’s obsession with cause marketing is hurting, rather than helping.

Building an emotional connection to a brand can be done in a variety of ways, but due to the groupthink of the ad industry, social purpose is now seen as the only option.

‘A trans woman walks into a Starbucks, and gets her name legally changed.’ That’s it, there’s no punchline because it’s not a joke. In fact, it’s a serious societal challenge being grappled with by Starbucks in order to sell coffee. We don’t actually know if it moves units Read full story ›

Source: The Drum