When Virtue, the creative agency launched by Vice, got the news earlier this year that it would be leading Ikea’s creative output, it could hardly have imagined that just a month later Covid-19 would be turning the world upside down. But while things haven’t gone exactly to plan, six months down the line and its first campaign for the Swedish furniture maker is finally out – and it is a beautiful ode to remote living.
Tasked with leading brand-building communications across six European countries, Virtue was handpicked by Ikea back in February after an electric pitch where ideas bounced all Read full story ›
Source: The Drum
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