Making your brand heard: Advice from audio experts

With IAB UK’s Real Living research showing that people are listening to digital audio even more frequently than before the pandemic, advertisers’ opportunity to be speaking to a highly engaged audience is greater than ever. But how can brands immerse themselves in this unique environment without interrupting the listener’s experience? And what role does mood-state play when it comes to effectively leveraging audio? Here we draw on findings from our research and IAB UK’s audio members to share their advice.

Respecting context and recognizing a listener’s mood are both hugely important when it comes to online audio advertising. How Read full story ›