Male model put through ‘real-time travel torture test’ to prove suit durability

By Charlotte McEleny

M.J. Bale, an Australian suit company, has put one of its male models through a gruelling travel endurance test to prove that its suits can stand the test of time.

The campaign, which was carried out in real-time on Facebook and Instagram, saw a male model fitted in Sydney for a shoot in London. He then had to travel for five days non-stop, via nine countries, using 10 modes of transport, with no sleep and just the one suit on.