By Sarah Craig

It’s fair to say this year’s been a rollercoaster; for individuals, businesses and governments. As entire nations went into lockdown, brands have seen demand collapse, or surge. Others had to flex around both drops and surges across their range. For businesses in the first scenario, demand didn’t always disappear, but delayed and accumulated. When lockdowns eased, that pent-up demand was suddenly released. But if shutting down was painful, reopening to meet such surges is equally challenging – yet in the current struggle for survival, launching products and campaigns fast enough is a must.

And as cases rise in some regions for Read full story ›

Source: The Drum