Manchester City has signed up to Facebook’s bots on Messenger service, becoming the first football club to launch on the platform.
Facebook’s Messenger bots let brands chat with users online to offer customer service, and are being implemented by publishers like CNN to send Facebookers who opt-in news updates.
Subscribers who sign up to Man City’s chatbot will be able to receive updates on the following topics: pep talk, transfer news and social buzz. Meanwhile, a matchday topic will include coverage of key events and video highlights expected once the 16/17 season kicks off.
Messages from the club will also Read full story ›
Source: The Drum
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