By amit bapna

The Drum speaks to New York-based Michelle Doti Taylor, head of sports sponsorships at Tata Consultancy Services on why the company opts to invest in marathons, as part of its marketing suite ahead.

Tata Consultancy Services (TCS), the leading global IT services, consulting and business solutions organization, recently announced signing a six-year partnership with London Marathon, the iconic mass sporting event that was first held in 1981. The title sponsorship will come into effect from 2022.

TCS is not new to marathon marketing and has been associated with major marathons across the world, including New York, Amsterdam, Singapore, and Mumbai over Read full story ›

Source: The Drum