By Mark Ritson

There are so many different aspects to Donald Trump’s drive for the Presidency – the misogyny, the xenophobia, the hair – that your humble columnist barely knows where to start. But there is one topic more than any other that should interest marketers about the Trump phenomenon: his approach to media is electrifying.

Trump has not only outthought his rivals for the Republican candidacy, he has changed the rules of political marketing forever. A recent analysis by the Smart Media Group and mediaQuant provides some eye-opening comparisons between Trump and the other unfortunate politicians attempting to beat him to the Read full story ›

Source: Marketing Week