By Michael Moszynski

I recently had the opportunity to read the new book ‘Marketing in the Boardroom’ by Ruth Saunders. I was so impressed by the insights contained within that I would say, if you are in marketing, this is the next book you must read. Full stop.

Marketers spend an inordinate amount of time looking into markets, competitive scenarios, consumers, marketing and communications plans etc. etc. etc.

However, all of that time, effort and cost is irrelevant if the board does not buy into your marketing plan, new product launch or request for more budget.

Ruth Saunders has spent over 25 years Read full story ›

Source: The Drum