An optimised customer experience is going to be marketers’ ‘killer app’ in 2016, according to Adobe’s Digital Trends 2016 report in association with Econsultancy.
The survey of 7,000 global marketing, digital and ecommerce professionals found that more than one-fifth (22%) cite experience as their priority, while compelling content and data-driven marketing are also recognised as significant components in solving the customer experience puzzle; 16% name both.
This is not surprising because customer experience is the sum of all interactions people have with a company. The two elements are key drivers. However, when you are talking about the sum of experiences, separating Read full story ›
Source: Marketing Week
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