Despite more data than ever available to tell marketers what consumers do and don’t want, brands are still wasting comms on closed ears. James Calvert, chief data strategy officer at M&C Saatchi, explains why data isn’t always the answer.
Our time is too valuable to spend it creating things your customers don’t want. Yet, despite the best of intentions, many brands find themselves facing this unwelcome reality.
Jargon-jammed emails. Generic copy. Complex forms. Indifferent call handlers and automated contact sequences with no room for nuance. This is the reality of what your customers see, hear and feel.
Yes, things are getting better. Read full story ›
Source: The Drum
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