Transitioning into a new year can be a daunting task for marketers. Working in an industry that is downwind of technological advancements and decisions from the biggest social networks means our jobs are often in a state of flux – what works well today probably won’t work tomorrow. Beginning a new year is all about planning, but how can you plan to succeed in an industry that is so difficult to predict?
There are some core challenges that marketing leaders can bank on encountering this new year. So here’s a breakdown of what they’ll be, and how to ensure your 2017 Read full story ›
Source: The Drum
Industry News