By amit bapna

The global pandemic has accelerated changes in media consumption habits across categories and consumers. With city-wide lockdowns and social distancing measures in place, people across the globe are spending more time at home consuming all forms of media, particularly digital video. Asia-Pacific trends are no different. According to eMarketer’s latest estimates, all Asia-Pacific countries will see faster growth in digital video viewers this year, and that momentum will continue through the end of the forecast period in 2024.

Thus, it makes an intelligent media choice for buyers, both from a reach as well as ROI point of view, to diversify their Read full story ›

Source: The Drum