As marketers race to keep up with an explosion of content platforms in video and television, its also possible that along the way they have lost the plot.
The way America engages with media, according to a new report by the Video Advertising Bureau may surprise those who work in the field of advertising and marketing.
The report, released today, found that the average American spends far less time watching live TV and far more time online today and suggests that the advertisers and marketers themselves too often assume that the viewing habits are more Read full story ›
Source: The Drum
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