Optimism is growing among US marketers regarding the amount of spending and growth within their organization, with 53 per cent of US marketers surveyed stating that they believe their business will grow in revenue within the next few years. However, many perceive senior leadership as lagging behind in their understanding of the importance of investing and training in digital technologies.
In a recent report conducted by the American Marketing Association (AMA) in partnership with Millward Brown Vermeer, while 60 per cent of those surveyed believe that the role of marketers will grow in influence and authority within their organization Read full story ›
Source: The Drum
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