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Marketing finds a way: why advertisers keep cooking up new animal hybrids

on Aug 9, 2018 | 0 comments

By John McCarthy

Three UK’s new animated ad campaign features the graceful and dignified Giraffamingo (that’s a giraffe/flamingo hybrid). The brand’s current marketing strategy seems to be centred on splicing together various animal genomes, begging the question: are untampered animals enough to win over consumers anymore?

Out there in ad land, there are creatives, all hopped up on caffeine (or something) hosting a brain-storming session. Their objective? To Frankenstein or Jurassic Park a new mixed-breed animal mascot that will wow audiences and make [insert product] fly off shelves.

The session goes something like this.

Harry: “I feel strongly about getting some sloth arms in Read full story ›

Source: The Drum