Three UK’s new animated ad campaign features the graceful and dignified Giraffamingo (that’s a giraffe/flamingo hybrid). The brand’s current marketing strategy seems to be centred on splicing together various animal genomes, begging the question: are untampered animals enough to win over consumers anymore?
Out there in ad land, there are creatives, all hopped up on caffeine (or something) hosting a brain-storming session. Their objective? To Frankenstein or Jurassic Park a new mixed-breed animal mascot that will wow audiences and make [insert product] fly off shelves.
The session goes something like this.
Harry: “I feel strongly about getting some sloth arms in Read full story ›
Source: The Drum