By Staff Writer

To celebrate the Ad Club of New York’s 120th anniversary, The Drum is inviting readers to share their favorite marketing moments from the past 120 years.

Today’s marketing moment was chosen by Laura Lefever, senior partner & strategic planning director at Maxus. Below, find out why Barbie’s ‘You Can Be Anything’ campaign is one of her favorite marketing moments.

It was a proud moment when Mattel launched the “You Can Be Anything” campaign last year. I still remember playing Barbies with my best friend Jenny in the 80s, and imagining all the possibilities for my Read full story ›

Source: The Drum