Marketing, E-commerce and Digital Design, Product Management, Brand Development, Design, Advertising and Consultancy

Mars' CMO doesn’t want to return to ‘normal’

on Jan 18, 2021 | 0 comments

By Imogen Watson

“I don’t want things to go back to normal,” insists Jane Wakely, chief marketing officer at Mars. “Yes, I miss the chats at the coffee machine. But, we want to create a new, better normal. This year has enabled us to mobilize our entire marketing organization.”

As Wakely returns to the ‘office’ after the winter break, she welcomes 2021 as a renewed opportunity to build a better world, and a better business in its wake.

“We had a fantastic year in 2020, but it was a tough year for many of our associates and partners,” she says. “In 2021, we’re Read full story ›

Source: The Drum