Brands are set to suffer a “massive headache” in retail and marketing, according to Mary Portas, founder of fashion and retail consultancy Portas, as she claims the future of the high street will be defined by highly individual community spaces while retail “will become completely experiential”.
Speaking as part of a panel debate at Advertising Week Europe yesterday (25 March), she argued that town centres’ shopping districts will be forced to transform themselves into destinations for socialising and entertainment with a focus on “service and specialism”, and that approaches to marketing must become “more bespoke – no longer a broad brush Read full story ›
Source: Marketing Week
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