Mashable, IGN and Tastemade are all set to join Snapchat’s Discover section later this week.
The three publishers will join the social media outlet’s video content distribution this week adding to existing partnerships from Buzzfeed, Daily Mail, Vice, National Geographic, People, Cosmopolitan, Comedy Central, ESPN, the Food Network, iHeart Radio and CNN.
Stacy Martinet, Mashable’s chief marketing officer said that the title was “very excited to be joining Snapchat Discover”.
Martinet described the the platform as “a unique storytelling format that puts the narrative first and allows for an exciting mix of videos, shareable interactives, animations, illustrations and articles like nothing Read full story ›
Source: The Drum
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