By Tamara Littleton

As the government mandate on mask wearing in England nears an end, it’s time for brands to make their own positions clear in what’s set to be a very heated debate. Tamara Littleton, chief exec of social media agency The Social Element and co-founder of crisis simulation company Polpeo, looks at the challenges ahead for brands in communicating their stance and dealing with the inevitable backlash.

Brits are no strangers to a passionate debate. Leave or Remain? Jam or cream first? Having to choose a side comes naturally to us.

Now, with lockdown restrictions set to end on July 19, a new Read full story ›

Source: The Drum