By Rebecca Stewart

Mastercard has integrated risk management into the marketing department to safeguard the brand’s reputation in an increasingly complex market.

Where advertisers like Bank of America are investing in full-time ‘chief brand safety officer’ roles, chief marketing officer Raja Rajamannar has revealed that the ‘risk management’ role looks to protect the brand across more areas.

“Brand safety is just one part of it,” he told The Drum, explaining that in an industry where cybersecurity and privacy are posing real challenges for financial services brands he’s created a role that straddles both marketing and risk assessment.

Tasked with protecting the Mastercard Read full story ›

Source: The Drum