Matchesfashion.com is a global e-commerce fashion giant. But last year it bought a four-storey townhouse in West London that’s become part store, part broadcasting hub.
In 32 years, the company has gone from a single shop in Wimbledon to now seeing 95% of its global sales (it made £293m in revenue last year) come through the website, 80% of which are international.
Despite its rapid rise among the fashion elite, it’s only in the past few years that the marketing strategy has been overhauled. Global brand director Jess Christie is leading the evolution at the company in an approach she says was Read full story ›
Source: The Drum
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