By John Glenday

Technology focused brand experience agency Matmi has developed a custom app aimed exclusively at young children by taking their hand for a gentle introduction to the social media bear pit.

DiaryZapp has been developed in conjunction with Noah Dance, a 10 year-old boy and his family to provide a safe space for children to record their daily lives, improve literacy and share their past times with others from their own homes.

The app is designed to plug the long learning gap over the summer holidays, when children can lose as much as a third of recently Read full story ›

Source: The Drum