By Audrey Kemp

The new channels — Barbie and Friends, Hot Wheels Action and Mattel Jr. — will launch in the coming months, with around-the-clock entertainment featuring American Girl, Fisher-Price, Thomas & Friends and more beloved toy brands.

An exciting collaboration between Samsung TV Plus and Mattel is bound to bring joy to kids, adults and advertisers alike.

The two companies have teamed up to release three new Free, Ad-Supported Streaming (FAST) channels: ‘Barbie and Friends by Mattel,’ ‘Hot Wheels Action by Mattel,’ and ‘Mattel Jr.’ – each set to launch later this year.

Barbie and Friends is the first dedicated, 24/7 streaming channel for all Read full story ›

Source: The Drum