UK sports nutrition brand, Maximuscle, has launched the ‘Ibiza Challenge’ to help get people into peak shape ahead of the summer. The project was created by sports, entertainment and wellbeing agency, PrettyGreen, through an integrative creative proposition across digital, PR, social and print ads.
The campaign unveils with a consumer on-pack competition, which rewards those who work hard in the gym so they can play hard in the clubbing capital of the world, and one individual will win the chance to take two of their friends to the party island of Ibiza.
Fitness expert and Maximuscle ambassador Bradley Simmonds will Read full story ›
Source: The Drum
Industry News