By Webb Wright

The brand is launching the virtual experience – and partnering with a restaurant founded by a Bored Ape owner – in order to help younger audiences to better understand the benefits of regenerative farming.

McCain Foods, a Canadian company that describes itself as “the world’s largest manufacturer of frozen potato products,” is hoping to educate young people about regenerative agriculture through a new activation on Roblox, a blockchain-based virtual world.

The company’s new #SaveOurSoil campaign – of which the Roblox experience is a part – will also include a partnership with Bored & Hungry, a Long Beach, California-based restaurant that uses Read full story ›

Source: The Drum